Motorola Moto G Ferrari edition announced

In terms of looks, specifications, performance, features and price, there is very, very little that Motorola can do to improve upon the Moto G smartphone. However that isn’t stopping the company from trying.

So, for a special version of the phone that will launch initially in Mexico only, Motorola is partnering with Ferrari, that creator of hypercars and the owner of the most successful Formula 1 team in the sport’s history.

The result of this collaboration — the Moto G Ferrari Edition — comes encased in Kevlar rather than polycarbonate, carries the Ferrari ‘Prancing Horse’ plaque and has 16GB of on-board storage as standard. But apart from the 100 percent memory bump, on the inside, the phone is the same as a stock Moto G.

The biggest change is the price. The Moto G has been such a huge success since its launch because it offers incredible value for money. However, the Ferrari version will cost 4,999 Pesos when it goes on sale in Mexico next month; that’s the equivalent of $387 (Rs 23,000 approximately).

Motorola Moto G Ferrari edition announced